Dental Branding
Stress-free Image Creation for your Practice!
Running a busy, successful practice presents many daily demands, but struggling to find high quality images to promote your business doesn't need to be one of them! Let Jackson Media take the stress out of generating image content for your marketing.
I'm Tom Jackson, the branding photographer behind Jackson Media and I have years of experience in dental practice photography. I'm fortunate to work with some of the top dental practices in the country, delivering a standard of photography which transforms their branding and marketing presence.
When you book Jackson Media you can be assured of world-class, studio quality images for your marketing. And you'll be working with a photographer who completely understands the demands and pressures of running a successful practice. I work with you to ensure a stress-free and rewarding experience, built around your practice schedules.
Are you struggling to produce results like this?
You're not alone - capturing high quality images is in a practice environment is challenging! I deal with all of the challenges for you, so that you can focus on what you do best, and so that you have a wealth of images consistent with your brand.
I hear the following kind of questions regularly:
◉ My smartphone takes such great photos, can't I just use that?
You can, and smartphones are capable of taking fabulous photos, but I'm not giving away any trade secrets by saying that it's the lighting that makes great photos, not the camera. Lighting in most practices is not conducive to high-quality photos, and tends to lead to blurry photos or images with strange colour casts. I use studio quality lighting on every shoot.
◉ Can't I use stock images?
You can, and many practices do. But there's the rub, everyone else is using them too! Stock images don't tell YOUR unique brand story or reflect your unique services. And if you can't match your interior or staff shots with the style of the stock images, it leads to an inconsistent look across your marketing promotions.
Covering all your marketing needs
Images are at the heart of your branding message, and often the first touchpoint with your potential clients. That's why our photo session together goes far beyond capturing staff headshots for your website. I provide all the photo media you need to build or re-ignite your brand, and to elevate your online and social media presence. You will have an extensive portfolio of images covering all of your practice activities, with a cohesive look and aligned with your branding style. I'll put an end to your content creation headaches.
My images will form the backbone of your outreach and marketing campaigns across all your platforms and deliver these benefits:
✅ Provide a complete portfolio of images for all your marketing needs
✅ Create consumer trust in your brand and practice
✅ Engage warmly with your audience
✅ Instill an aura of professionalism in your online presence
✅ Provide content ideas to invigorate your social media channels
TESTIMONIAL
Andrea Ubhi Dentistry - National Team of the Year 2018, 2017
Why is branding photography so important to my dental practice?
Branding photography is an essential (and often overlooked) element of your marketing activity for your dental practice. You need images that convey the professionalism and quality of your services and which are complementary to your branding style.
Building Trust
High-quality, professional images will build trust and credibility with potential patients, creating a sense of professionalism and competence. It will also lower barriers for client bookings.
Showcasing Your Services
Branding photography will showcase your dental services and treatments, helping patients to understand what to expect from their visit to your dental practice.
Creating a Positive First Impression
Your marketing material, including your website, is often the first touchpoint for a potential patient, and professional images will help establish a welcoming and professional atmosphere at the practice.
Promoting the Practice
Having a portfolio of high quality images for your practice will allow use of the media across a variety of marketing materials, including the your website, social media, and brochures, to promote the practice and drive engagement with potential patients.
Establishing a Unique Identity
By using branding photography to establish a unique visual identity, a dental practice can differentiate itself from competitors and stand out in the marketplace..
Building Emotional Connections
By showcasing the dental practice and your staff in a warm and approachable manner, branding photography can help to build emotional connections with your clients, promoting patient loyalty and retention.
Investing in high-quality, professional images will provide you with a wealth of material to support every area of your marketing and truly make your practice stand out.
What you need from a Dental Photographer
When you book Jackson Media for your dental photography you can be assured of working with a photographer who understands the demands of marketing for your dental practice. I also understand that you're busy - so rest assured, I know how to work around your schedule and your space constraints. I also guarantee to provide:
◉ Professional Quality Images to the highest standard: Beautiful images that accurately reflect the professional standards of your practice and team. This includes detailed attention to the post-processing to maximise the impact of your media and your branding styles. Timeless, quality images like these can be used for several years, avoiding the need for constant generation of new material.
◉ An understanding of what is relevant for your marketing: I capture images that are carefully chosen to promote the unique selling points of your practice and show your services, treatments, and team at their very best. To serve all your promotional and marketing needs in the longer term, this will include images of the practice interior and exterior, images of dental procedures, client testimonial portraits, and,of course, flattering portraits of the dental team.
◉ Consistent Visual Identity: I provide images that will create a consistent visual identity across all of your marketing materials, including website, social media, and printed materials. I work hand-in-hand with with your branding guidelines to ensure that all of your images are 'on-brand' and fully complement your brand identity.
◉ Attention to Detail: You need a photographer who is detail-oriented and understands the importance of capturing details which paint the bigger picture of your practice and its services, and which provide endless ideas for social media posts.
◉ Flexibility: My photo shoots are organised around your schedule and practice diary, and I work quickly and efficiently within your time constraints. This means, for example, that I can capture photos of key team members inbetween bookings. I also work calmly and discreetly to fit around patient movements. Shoots are typically completed during one 3-4 hour shoot session, depending on your needs.
◉ Communication and Collaboration: I work with you before the shoot to make sure there is a clear understanding of your requirements and collaborate with you on producing images that meet your needs and expectations.
Capture Stunning Patient Testimonial Images
Patient testimonial images can provide huge benefit in showcasing the quality and transformative impact of your dentistry. I capture stunning images of your patients (at your practice!) which do justice to your work and provide social media content that will build trust with your potential clients. Let your work speak for itself with images that tell the story instantly. All of the images below showcase genuine post-treatment patients and were taken on site.
Imagine having images of this quality at your fingertips for your marketing content...
Time to Smile Gift Vouchers - Celebrating your Patient Journey
Ask me about the 'Time to Smile' gift vouchers - a truly exciting reward scheme for your loyal customers. Time to smile provides an opportuntiy to thank your clients for their trust in your business, by offering them a free studio photo shoot with Jackson Media! Your cosmetic dental treatment is life-changing, and the gift of 'Time to Smile' celebrates your clients new found confidence in their smile and in themselves! It's a precious gift to your clients and another opportunity for your work to be showcased.
I'd Love to Chat...
Hi there!
I'm Tom Jackson, the photographer behind Jackson Media. As you can probably tell from the above, I have extensive experience, over a decade, in all areas of dental photography, and would love the opportunity to chat about your branding and content needs. Reach out on the form below and let's see how I can help transform your branding images and take all the stress out of generating beautiful, compelling image content for your marketing.
I can't wait to work with you on your marketing and promotional imagery!
You can reach me here...
Would you like to book a shoot or have any further questions about my services? Just drop me a message here and I'll get back to you as soon as possible.
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